Rauw Alejandro
Despacito, a song by Puerto Rican singer Luis Fonsi with Daddy Yankee was released in the year 2017. It was the top streamed song at the time within six month. The single Despacito, a mixture of reggaeton with pop music, not only brought new interest to reggaeton but also sparked interest in Latin music. Billboard's Top 100 had four songs mainly in Spanish by 2016 compared to two in the year 2015. During the height of Despacito's popularity in 2017, however, 19 mostly Spanish tracks made the Top 100 as well, and by 2020 there were 41 such songs. Justin Bieber's bilingual remix Despacito came out in the year 2017. Soon after, popular artists started collaborating with reggaeton performers. Drake collaborated with Bad Bunny for MIA (2018) as well as Madonna collaborated with Maluma to create Medellin. In the year 2020, a few reggaeton artists were unhappy with the way it was moving toward mainstream. Rauw Alajandro is a participant in a fresh generation of musicians who are determined to shift the direction of. He used elements from other genres and electronic music.





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